OLA LAUNCHES IN LONDON

INDIA’S HOMEGROWN RIDE HAILING APP, Ola has rolled out its services in London with over 25,000 drivers registered so far.

Along with its immediate rival Uber, Ola also competes with the likes of Bolt, Kapten, Viavan, Hailo, Wheely and Xoox, among others.

e So Bank-backed taxi app ventured into the United Kingdom market in 2018 with operations in South Wales followed by Liverpool, Birmingham, Bristol and Reading.

To ensure safety and high-quality service in London, Ola has teamed up with Drivetech, part of the AA (formerly the Automobile Association); Mercer, a global human resource consulting rm and Pearson, a British education publishing and assessment service.

e company is piloting its agship safety feature in the UK, called Guardian that uses machine learning to automatically detect irregular vehicle activity, including prolonged stops and unexpected route deviations. is is then agged in real time to a dedicated safety response team, who will contact the rider and driver to con rm if they both are safe. olacabs.com