Matrix-backed Captain Fresh bags $12M in funding

Captain Fresh, a tech-enabled B2B seafood marketplace that's focused on aggregating the fragmented retail demand across the country and linking them to the small fishermen and farmers throughout the Indian coast, has raised $12 million in a series A investment round led by Accel. The funding round also saw participation from existing investors Matrix Partners India, Ankur Capital, as well as, Incubate Fund and other marquee angel investors. Founded in 2019, Bengaluru-based Captain Fresh is attempting to transform the complex fish and seafood supply chain. Captain Fresh aims to drive predictability through a unique combination of a digital commerce platform and a robust and dynamic physical fulfilment layer to consistently deliver fair, efficient and transparent purchase experiences for retailers across multiple formats. The startup is also looking to play a catalytic role in reforming the $400 billion global fish and seafood trade by laying foundation blocks for efficient market microstructures and practices. It is leveraging deep technologies to smoothen the high amount of friction in the traditional trade and optimise the value accrued to the supply communities.