Kickstarting an impactful digital presence

While most people worry about how their website looks, what is often neglected is the domain name chosen for your site. It is recommended to have the domain name the same as your company name which helps your customers to remember it easily and also for Google to put you on top search results. Beware of fraudsters owning domain names and coming up with fake sites. If you don't own your website domain name someone else will do.

Do a quick audit of how you appear on the internet. Simply begin with a search of your company name and see your digital footprint. Understanding where you stand at the moment is important before you begin any reputation management initiatives. Some of us still think that social media isn't an ideal tool if you are in the B2B business. Social media platforms are icebreakers; they help in engaging with your customers with conversations beyond business and make you sound less pushy.

Use videos to showcase your capabilities, because 'seeing is believing'. Micro videos are the trend, tell your story in a crisp and engaging format and share it online. Your customers are sure to find them and learn about you before the meeting.

Don't shy away from the media. Being featured in the media adds credibility & transparency to your image.