Top 8 Trends for 2024

Whole Food Plant-based Innovation: Expect an increase in products that focus on the use of whole-plant ingredients rather than processed alternatives. This could include burgers, snacks, and other plant-based items incorporating a variety of vegetables and legumes. Diverse Plant-based Proteins: Companies might explore diverse sources of plant-based proteins, moving beyond the traditional soy and wheat. Ingredients such as beans, lentils, chickpeas, and ancient grains could become more prominent in plant-based products.

Simplification of Ingredient Lists: Consumers are becoming more ingredient-conscious. Food brands may respond by simplifying ingredient lists, focusing on transparency, and using recognisable, minimally processed components.

Innovations in Plant Milk: Plant milk alternatives could see further innovation with a focus on fewer and more natural ingredients. Brands might experiment with unique plant bases for milk, such as oats, nuts, seeds, and legumes.

Functional Foods: There could be an increased interest in plant-based foods that offer functional benefits, beyond basic nutrition. This might include products enriched with vitamins, minerals, antioxidants, or other health-promoting elements.

Sustainable Packaging: As sustainability becomes a more critical concern, there might be a push towards eco-friendly packaging for plantbased products. Local and Seasonal Emphasis: Consumers may prioritise locally sourced and seasonal plantbased options, leading to a more sustainable and fresh approach to plant-based diets. Plant-based Alternatives in Traditional Cuisine: The integration of plant-based alternatives into traditional dishes from various cuisines might gain traction as more people seek plant-based options without compromising on taste.