HEALTHY WINE BRANDS?
The last few years has seen many wine brands marketing themselves as healthy or clean – several backed by celebrity endorsement. These brands are cleverly marketed, but their claims require scrutiny.
• Nanakatva is an offshoot of Goop, founded by Gwyneth Paltrow, which claims to be good for the soul, with Paltrow commenting that she feels her “chakras opening after a glass or two.”
• Co-founded by Cameron Diaz, Avaline describes itself as “clean” wine with implied health benefits.
• Pure The Winery promotes itself as a healthy alternative with sugar- and carb-free claims.
• Similarly, Dry Farm Wines markets itself as “pure natural” wine through comparisons to other wines.