Reinventing the Rules
Renowned Australian wine brand Wolf Blass has just launched its regional Find Your Flavour campaign in partnership with the Michelin Guide to trial food and wine pairings and help address wine pairing misconceptions with Asian cuisine.
Find Your Flavour will be rolled out in phases from now until June 2020 and boasts chefs from four Michelin-starred restaurants across Singapore, Thailand and Taiwan who studied the profile of Wolf Blass Gold Label wines and crafted sauce recipes to help identify a wine that will pair well with distinctive sauce-rich local dishes.
The chefs, via workshops, dinners and their social media platforms, and supported by Wolf Blass, aim to educate consumers to look to the sauces and not the proteins when it comes to choosing a wine to pair with Asian food. A dedicated microsite (www.wolfblassfyf.com) was also launched to help consumers explore the different tasting notes of Wolf Blass wines and assist in matching to popular sauces.
Yodissen Mootoosamy, General Manager, Southeast Asia at Treasury Wine Estates, said at the launch, “This partnership between Wolf Blass and the Michelin Guide perfectly epitomizes the complementary nature between great wines and great food, and we are thrilled to showcase how Wolf Blass wines can be the perfect dining companion to local cuisines. Consumers will be able to experience this new style of pairing at partner Michelin-starred restaurants not only in Singapore, Thailand and Taiwan but also the rest of Southeast Asia.”
Consumers in Jakarta can look forward to an exclusive wine dinner hosted by Wolf Blass in early December, accompanied by Brand Ambassador Sam Stephens.