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Each quarterly print issue showcases upcoming trends, highlights industry influencers, and shares stories from the people, places, and events that make western culture noteworthy. Western Life Today was developed as a medium to elevate the modern Western lifestyle and embrace the popularity of cowboy and cowgirl culture that has swept the nation. This magazine builds on rich heritage and deep roots to reach people who’ve been part of the Western world for generations and those who’ve just recently been introduced to this culture.