DEWAR’S ‘LIVE TRUE’ CAMPAIGN IN LEBANON

Dewar’s, the most awarded blended Scotch whisky, has launched its global ‘Live True’ campaign in Lebanon. It is designed to speak to the lives and aspirations of all those who live according to their own convictions and principles, and who value authenticity above everything else. Through the revelations of two local ambassadors, Lucien Bourjeily and Ziyad Hermez, the campaign carried the message of their inspiring journeys to the public.