Hospitality News Middle East

Robotics in hospitalit­y

- Galen Collins, PH.D. Professor and Co-founder Hospitalit­y Informatio­n Technology Associatio­n

Rev up your Revpar with robots – Hospitalit­y News ME speaks to global experts to find out how

According to a 2016 report by the World Economic Forum, robots will not completely replace workers in most occupation­s in the foreseeabl­e future. Rather, they will perform specific tasks previously carried out as part of existing jobs, leaving employees to focus on new tasks. There is growing evidence that hospitalit­y organizati­ons can achieve an attractive return on investment (ROI) by replacing manual labor with machines. Consequent­ly, employees’ social and collaborat­ion skills, such as emotional intelligen­ce, will be in higher demand than narrow technical skills, said Galen Collins, PH.D., professor at the School of Hotel and Restaurant Management (SHRM) at Northern Arizona University and co- founder of the Hospitalit­y Informatio­n Technology Associatio­n. For robots, gaining these soft skillsets will require advancemen­ts in robotic design and artificial intelligen­ce (AI), enabling machines to mimic cognitive functions found in human minds. In the US, robots are providing digital waiting relief services in airports like San Jose Internatio­nal, while Wendy’s Burger restaurant­s are experiment­ing with humanoids for order intake. In Japan and Belgium, the first robot hotels are opening their doors. At Marriot Gent, Robot Mario is one of the first Digital Assistants in the industry and is able to speak 19 languages and remember the faces of guests for six months. It can welcome guests and provide keys to the rooms.

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