Hospitality News Middle East - - NEWS - maison­

The densely-pop­u­lated, yet vi­brant and col­or­ful port city of Hong Kong, is now home to Lebanese born Chef Jad Youssef, a celebrity of Master Chef UK. Black Sheep Restau­rants, a Hong Kong-based hos­pi­tal­ity group that spe­cial­izes in de­vel­op­ing niche, thought-pro­vok­ing restau­rant con­cepts cu­rates dis­tinct din­ing ex­pe­ri­ences with a port­fo­lio of 18 restau­rants and one bar. Youssef, was re­cently as­signed as the new ex­ec­u­tive chef of the com­pany’s pop­u­lar Lebanese restau­rant, Mai­son Libanaise. “Hong Kong has al­ways been on my mind for many rea­sons, chief among these is its fas­ci­nat­ing cul­ture and rich cui­sine. Renowned as a ‘foodie hub’, the in­tro­duc­tion of Lebanese food made per­fect sense con­sid­er­ing the com­mon­al­i­ties both share, not to men­tion that our cui­sine is one of the most pop­u­lar and fastest-grow­ing eth­nic cuisines in the world. What I also found ex­tremely ap­peal­ing is how we, when pre­par­ing a dish, fo­cus on sea­sonal in­gre­di­ents, va­ri­ety of col­or­ful veg­eta­bles, herbs, spices, seeds and nuts. By con­stantly tweak­ing our of­fer­ings, we inch closer to mak­ing Lebanese cui­sine a top-of-mind op­tion for the Chi­nese. On a sim­i­lar note, menu trends come and go, but there is a trend that shows no sign of a - healthy food with an eth­nic twist, of­fered in an es­thet­i­cally in­spir­ing way, which is a tra­di­tion the peo­ple of this coun­try are all too fa­mil­iar with,” he said.

Chef Jad Youssef

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