HEN­DRICK’S GIN AM­BAS­SADOR IN LE­BANON

Hospitality News Middle East - - NEWS -

Over a three-day pe­riod, Ally Martin, the name and face be­hind one of the world’s top-trend­ing gins, put in an ap­pear­ance at var­i­ous lo­cal venues to pro­mote the brand. Martin en­tered the F&B in­dus­try at the ten­der age of 19 to sup­ple­ment his in­come and fell in love with the busi­ness. High­light­ing its at­trac­tions, he ex­plained, “The cre­ativ­ity, cou­pled with the di­verse so­cial in­ter­ac­tions, lit­er­ally reeled me in, as it’s a great place to dis­cuss the craft in­volved in cre­at­ing a unique spirit.” While ac­knowl­edg­ing that tra­di­tion­ally, gin has not been a ma­jor part of Lebanese cul­ture, Martin added, “That’s grad­u­ally chang­ing, which is part of the rea­son I’m here.” He ex­plained that the chal­lenges vary greatly when en­ter­ing a new mar­ket. “In this case, Le­banon al­ready of­fers its con­sumers a num­ber of op­tions, so set­ting our brand apart was the main chal­lenge,” he noted.

Ally Martin

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