Hospitality News Middle East - - SPECIAL REPORT - cafe­abi­ Firas Abi Nasr Gen­eral Man­ager Ets. Rafic Abi Nasr

Year in re­view

The year 2018 has been a good one for the cof­fee in­dus­try. Trends have emerged and no­tice­able changes have been de­tected in con­sumer be­hav­ior, the most trend­ing topic be­ing cold brew, not to be con­fused with iced cof­fee! Due to the clear shift in cof­fee habits, we in­tro­duced brand new blends and cof­fee fla­vors, such as spiced cof­fee, mush­room-in­fused cof­fee, sparkling cof­fee, cold brew ton­ics, café au lait bowls, ni­tro cold brew cof­fee and glit­ter cof­fee. Ad­di­tion­ally, Cafe Abi Nasr takes im­mense pride in con­stantly re­vamp­ing its ma­chines. We have been us­ing, in the past year, smart cof­fee ma­chines with Blue­tooth con­nec­tiv­ity through apps for mo­bile de­vices. This also in­cludes the Whis­per Grinder, which is a pow­er­ful elec­tric grain mill cof­fee bean grinder and a sur­pris­ingly silent one at that! And we didn’t stop there; when it came to adap­ta­tion, we in­tro­duced a spe­cial edi­tion of ‘Brewed in the Bag’, a prod­uct that lives up to its name, serv­ing fresh cof­fee straight from the bag.

The trends

Por­ta­ble espresso ma­chines have also reg­is­tered a hit among cof­fee con­sumers, an in­ven­tion that helps them en­joy their fresh cup any­where and any­time. We are def­i­nitely look­ing for­ward to the growth that this in­dus­try is wit­ness­ing and will make sure we are on board the trend wagon thanks to our cre­ativ­ity in blends. We will also make sure that cof­fee is present, whether in a tra­di­tional or non-tra­di­tional way. As the in­dus­try grows, so do the chal­lenges and that is a given. The com­pe­ti­tion has been fierce in the cof­fee mar­ket, as brands ag­gres­sively com­pete for ex­po­sure and pres­ence. That said, we ap­proach this sit­u­a­tion with ded­i­ca­tion to prove and en­sure that our brand re­mains dis­tin­guished. In ad­di­tion, cof­fee trends are com­ing to life quickly and we are mak­ing sure our re­ac­tion is al­ways prompt and on a par with mar­ket de­mands. Cafe Abi Nasr rises to ev­ery chal­lenge, thanks to its com­mit­ment to prod­uct in­no­va­tion and qual­ity/price ra­tio. Some of the ad­van­tages our brand of­fers are longevity, rep­u­ta­tion and cred­i­bil­ity. Cafe Abi Nasr is proud to have been present in the Lebanese mar­ket for over six decades. The fam­ily name en­abled us to gain our cus­tomers’ trust and give a silent prom­ise of eter­nal great taste and af­ford­abil­ity.

The road ahead

The drive for novelty has been strong from both the con­sumers and sup­pli­ers’ ends. That is pre­cisely why we are com­mit­ted to lis­ten­ing to the needs of our cus­tomers and re­spond­ing with an ini­tia­tive, be it in cold brew, fil­tered cof­fee or spe­cial mixes, among oth­ers. Growth means con­scious­ness, which is pre­cisely why our new and up­com­ing plans are no­tice­ably en­vi­ron­men­tal and eco-friendly. Some of the past year’s most in-de­mand prod­ucts have been Lebanese cof­fee beans, which re­main at the high end of the pyra­mid of the sup­ply and de­mand chain, fol­lowed by espresso and fil­ter cof­fee. Its pop­u­lar­ity is di­rectly linked to our coun­try’s cul­ture. Cof­fee has been and will al­ways be a daily ne­ces­sity in ev­ery Lebanese house­hold; the taste is ap­pre­ci­ated and the ben­e­fits are sig­nif­i­cant. If any­thing, cof­fee is the first thing we, as Lebanese peo­ple of­fer, be­fore wa­ter! That said, our pipeline for the near fu­ture in­cludes the in­tro­duc­tion of our very own, brand new cof­fee fac­tory; one that will stand out for its ex­cel­lent ser­vice, in­no­va­tive roast­ing and pack­ag­ing ma­chines, and eco-friendly pro­cess­ing through­out the stages of pro­duc­tion be­fore it fi­nally reaches the con­sumer.

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