BAY OF PLENTY
Welcome to Te Moananui ā Toi | The Coastal Bay of Plenty – a foodie’s dream lifestyle. A warm, approachable way of life where abundance and seasonality meet spontaneity, innovation and freshness. From kūmara, rīwai and kamokamo in the 1800s through to kiwifruit, avocados and berries in the early 1980s, the Coastal Bay of Plenty has always been a food-producing powerhouse. Today, truffle farms, kiwifruit innovation, a flourishing dining scene, gourmet night markets, farmers’ markets and pop-up restaurants continue to provide hospitality for our people and our visitors.