Campaign Review

Some more quality work to choose from in this round of Campaign Review, but Westpac and DDB follow up previous placings for their entertaining ‘ Flatties’ and ‘ Hand Outs’ executions with another one for Wayne the welder. ‘ WELDER’ New Zealand is a nati

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Agency DDB

Client

WESTPAC

Product

NZ BANK

Media

TV, DIGITAL

Campaign description:

“While most small business owners set up shop to get a better work-life balance, the reality is often work consumes your every waking moment, to the detriment of your personal time and family life. DDB’s latest Westpac ad follows Wayne, a welder who literally can’t let go.”

Tim Skellern, general manager of marketing at Heinz Wattie’s:

“It’s clearly silly, but it’s a well-made and engaging execution that uses hyperbole to tell a story of always working. I’m not sure it needed to be 45sec, and I would have liked to see a reason to believe at least hinted at as to why Westpac can actually improve Wayne’s world for him.”

Scott Henderson, creative director at Y&R Wellington:

“Just a simple, fun idea, written and made really well. Looking forward to the one with the proctologist.”

Paul White, creative director/programme leader at AUT University’s Ad Creativity course:

“Not as good as Flatties, but some nice touches and beautifully done.”

EXECUTIVE CREATIVE DIRECTOR ANDY FACKRELL ACCOUNT DIRECTOR JENNY TRAVERS WRITER/ ART DIRECTOR JAY HUNT, PETE GOSSELIN GROUP ACCOUNT DIRECTOR ZOE ALDEN DIRECTOR OF PLANNING GERMAIN MCMIKING GENERAL MANAGER OF STRATEGY CALLUM WILSON HEAD OF BRAND AND MARKETING COMMUNICATIONS

SHARON VAN GULIK PORTFOLIO DIRECTOR - BRAND AND MARKETING STRATEGY AND CUSTOMER EXPERIENCE MICHAEL HEALY SENIOR MARKETING AND PLANNING MANAGER OF SME MARKETING AND CUSTOMER EXPERIENCE

MICHAL PETRUS AGENCY PRODUCER ROSIE GRAYSON PRODUCTION PRODIGY PRODUCER

NIKKI WALKER EXECUTIVE PRODUCER JUDY THOMPSON POST PRODUCTION ONLINE RUPERT PRICE POST PRODUCTION OFFLINE TOYBOX EDITOR ADAM WILLIS SOUNDTRACK JON COOPER