New Zealand Marketing - 2013-07-01

• SOCIAL WELFARE
• UP COUNTRY
• REBELS WITH A CAUSE Sell! Tall Tales from the Legends of
• DOES NOT COMPUTE
• IT PAYS TO LISTEN
• AJ PARK’S GUIDE TO IP
• Campaign Review
• CUSTOMER ENGAGEMENT
• BRAND INSIGHTS
• SOCIAL MEDIA
• ADVERTISIN­G
• EDITORIAL
• THE DAY OF RECKONING
• 5 most-read stories in June ... STOPPRESS.CO.NZ
• SAMSUNG NZ
• HOLY TABLETS
• BRANDS NEED TO BE WHERE SOCIAL MEDIA AND MOBILITY MEET
• RULES OF ENGAGEMENT
• THE NAME GAME
• FACING THE MUSIC
• THOUGHT POLICE Often licensees make improvemen­ts to the underlying idea or IP that is licensed. Be clear about who owns
• GOODWILL HUNTING
• BUSINESS BAROMETER
• NET GRAZING
• DESIGNING THE FUTURE OF THE BAY OF PLENTY
• TIME FOR A COOL CHANGE
• Explosive Hybrid
• ELEPHANT IN THE ROOM
• From Inside the Hub
• Transparen­cy and visibility are key to MA’s major new data initiative: DWR
• But Wait, There’s More!
• Advance your marketing skills through these intensive one and two day short courses
• Avoiding the tangled web
• DEAL OR NO DEAL?

New Zealand Marketing - 2013-04-29

New Zealand Marketing - 2013-09-02