Advance your marketing skills through these intensive one and two day short courses

Building your Brand | Auckland, 2-3 July Gain a comprehensive understanding of the concept of “The Brand,” and the tips, tools and techniques to maximise that concept in your own business or organisation.

Tutor: Brian Meredith

Demystifying the Process of Great Creative for Marketers

Auckland, 26 July | Wellington, 30 July Master the process of briefing to achieve outstanding creative ideas, regardless of the marketing discipline you are working with.

Tutor: Sharon Henderson

B2B Social Media Marketing | Auckland, 13-14 August Learn the strategy, planning, and execution skills that you need to create an end-to-end social media marketing program for your team, division, or company specific to the B2B environment.

Tutor: Tom Skotidas

Marketing Fundamentals | Auckland, 11-12 September

Wellington, 26-27 August Learn how to formulate ideas into winning strategies and get maximum value from your marketing spend.

Tutor: Steve Bridges

Integrated Email Marketing | Auckland, 25-26 September Hear from both industry practitioners and email service providers to learn case study based and experiential methods of how to integrate with Social and Mobile technologies.

Tutor: Amanda Partington

Copy Essentials | Auckland, 14 October Wellington, 17 October | Christchurch, 21 October Learn the creative process and the right techniques, tips and skills to be able to deliver punchy, enticing, powerful communications.

Tutor: Jon Maxim

Copy Essentials Digital | Auckland, 15 October Wellington, 18 October | Christchurch, 22 October Beware: the traditional rules of communication and copywriting py g do not apply online. Learn the fundamental ntal shifts to consider when writing for the web. Not being aware of them m costs you time, money and customers.

Tutor: Jon Maxim

Digital Marketing for B2B Brand d Building & Lead Generation

Auckland, 17-18 October Get ahead of your competitors. Learn how to conduct market segmentation, create the strategies gies and leverage all digital mediums to engage B2B prospects and generate sales.

Tutor: Tom Skotidas