by the numbers

2013-07-01 -

$99.2 million

spent on online advertising in Q1 2013 in New Zealand, up 26 percent.

$700 million

worth of debt for MediaWorks, but following receivership and a restructure this is expected to be closer

to $100 million.

Less than five

percent of the circula

tion for the physical White Pages in Auckland compared to the same

time last year after it asked for opt-ins for the

weighty paper tome.

One of just six

Creative Effectiveness Lions (plus the grand prix) at the Cannes ad festival handed out to DDB and Steinlager for their ‘Believe’

campaign.

$20 million

boost to the country’s marketing spend in a new deal between Air New Zealand and Tourism New Zealand.