NEW ZEALAND RED CROSS ‘2013 ANNUAL APPEAL’

Agency: Y&R N Z

To launch its 2013 Annual Appeal, Red Cross—appropriately enough—got a little help from around the globe to create an animated spot that links its global work with the everyday crises it solves in New Zealand.

CLIENT CONTACT ROSS CAMERON, ALICE MONTAGUE CREATIVE DIRECTORS JOSH MOORE, SCOTT HENDERSON ACCOUNT DIRECTOR STEPH PATTON MEDIA STRATEGIST KATE THOMAS WRITER CAMERON DOWSETT ART DIRECTOR MARK TALLIS AGENCY PRODUCER CHRISTINA HAZARD PRODUCTION FLYING FISH, BLACKLIST PRODUCER JAMES MOORE, ADRINA SALES, ALEX UNICK, PATRICK GANTERT DIRECTOR HOLBROOKS SOUNDTRACK/MUSIC ANTFOOD STUDIO ANIMATION DAN GRAY, TOM BROWN. SONG E. KIM, MARIKA COWAN, ANGELICA ALZONA, ALAN FOREMAN