New Zealand Marketing

SHOCK JOCKS

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While shock jocks continue to make news overseas, New Zealand radio prefers to shun the term. And with Michael Laws’ departure from the airwaves earlier this year, perhaps our last best candidate for the title has gone (The Edge’s Dom Harvey appears to be in line for the title after his comments on Twitter about female comedians and an X Factor NZ contestant were met with condemnati­on). “Shock jocks is a sensationa­list descriptor,” says The Radio Network’s chief executive Jane Hastings. “Bland personalit­ies would never work on radio. We do want people with opinion, points of view and humour, but we’re not out to create shock jocks.” In fact, when TRN sought a new host to hold down Radio Hauraki’s relaunched breakfast show, they went for Martin Devlin, whom Hastings describes as “sports nut, but not a shock jock”. Belinda Mulgrew, MediaWorks radio’s chief executive agrees. “Hosts are employed to be real, engaging and entertaini­ng. While that may mean they occasional­ly say things that can be controvers­ial on air and online, it’s not what they are focused on doing.”

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