BASIC NECESSITIES
At Uniqlo’s first store opening in Cebu, a traditional Japanese ceremony offered a preview of what’s to come
Uniqlo has landed in SM City Cebu, bringing with it clothing that stays true to the Japanese virtues of simplicity, quality, and longevity. There to welcome the brand on opening night was a 500- strong horde of fans and eager Cebuanos uttering a collective “Finally!” at the brand’s arrival.
The enthusiastic crowd peppered the store in a standing- room- only event to witness the kagami baraki, traditional sake barrel breaking to usher in harmony and good fortune, and fashion tableaus of models poised in the brand’s most stylish pieces, a glimpse of the goods up for grabs for the night’s exclusive shopping experience.
Even elusive Cebuano men were in attendance, seeking the brand’s signature quality material and classic style while women stocked up on basics like cropped leggings. The long queue at the register that lasted well into the night showed just how long Cebuanos have waited for the Japanese brand to anchor in Cebu: 30 years to be exact.