Campaign Middle East - 2014-03-09

• Why isn’t the advertisin­g community doing more for Syria?
• ”I remember hard days, I remember bad days. But the ones I really remember are the good days. If I had to do it all again, I wouldn’t want anything to change.”
• Ghossoub takes on interim CEO role at Y&R
• Dentsu Aegis’ Vizeum opens ME operation
• Philippe Meunier: Sid Lee co-founder talks awards juries
• Why Gabriela Lungu is betting on the underdogs
• Is WhatsApp really worth $19bn?
• Record entries for Dubai Lynx
• Mastering the ‘dark art’ of direct response 2.0
• Nothing is worse than taking advantage of tragedies for the sake of egotistica­l fame
• From sideshow to main attraction
• Will ‘madware’ cause muted ad growth in MENA ?
• Digital publisher OLN heads into the online TV market
• The social net works
• Keeping up with the digitals in publishing
• When did stealing work and making it better become a good idea in advertisin­g?
• On the Campaign couch… with JB
• Let’s hope real, effective and transforma­tive work wins
• Idea theft or coincidenc­e?
• Fear and loathing in adland
• JWT Shanghai
• Consultant

Campaign Middle East - 2014-02-23

Campaign Middle East - 2014-03-23