Bu­gatti pon­ders Suv-like model

Autocar - - PARIS MOTOR SHOW -

BU­GATTI IS CLOSER than ever to jus­ti­fy­ing a sec­ond model line, boss Stephan Winkel­mann re­vealed at the Paris mo­tor show.

Cit­ing the suc­cess of the £4.5 mil­lion Bu­gatti Divo — a lim­ited-to-40-ex­am­ples Ch­i­ron tuned for max­i­mum track per­for­mance, which sold out im­me­di­ately — Winkel­mann said: “What’s be­com­ing clearer is that the en­thu­si­asm is there to grow the brand.

“Bu­gatti has never fo­cused a car so much around dy­nam­ics, but the re­sponse to the Divo has been tremen­dous. Each car has been sold to an ex­ist­ing Ch­i­ron cus­tomer and the al­lo­ca­tion has gone im­me­di­ately. That shows the pas­sion for this brand.

“That shows me that we are ready to do more. In terms of the amount of peo­ple we have who love the brand, I feel we have proved a lot. To­day, we have many ideas, but all of them re­quire work, and not all of them will suc­ceed. We are still work­ing on ideas.”

Winkel­mann didn’t dis­cuss specifics of what kind of car a sec­ond Bu­gatti model might be, but sources have sug­gested that the firm re­mains un­con­vinced that the five-door fast­back de­sign once mooted with the 2009 Gal­i­bier con­cept would prove pop­u­lar enough.

In­stead, a high-rid­ing Suv-in­spired de­sign is said to be gain­ing favour among se­nior de­ci­sion mak­ers at the firm. Be­fore leav­ing Lam­borgh­ini, Winkel­mann led plans for the launch of the Urus SUV, which ar­rived ear­lier this year and is tipped to be a sales suc­cess.

How­ever, a Bu­gatti ver­sion of that car would need to jus­tify a price at least twice that of the Lam­borgh­ini (which starts from £159,000), and de­liver even greater per­for­mance.

Winkel­mann said any sec­ond Bu­gatti model would be less lim­ited and ex­clu­sive than the Ch­i­ron, with a pro­duc­tion run that could ex­tend to 1000 mod­els.

The pri­or­ity at Bu­gatti re­mains mak­ing a suc­cess of the Ch­i­ron so that it can be re­placed to “con­tinue the line” that started with Vey­ron, said Winkel­mann. The sec­ond model would also clearly leave the Ch­i­ron as the “halo car”, he said, be­cause Bu­gatti “does not need an­other star in the sky”.

Just 40 Divos will be made; all sold, priced from £4.5m each

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