‘We made a foot-long GT identical to his and put it in his car’
Master of them all in this case. As Rachel Burgess discovers, being Bentley’s oldest dealership means having to do a lot more than services and MOTS for prestige clients
The team at Jack Barclay Bentley has big shoes to fill, but not in the way you might think.
Such is the aftersales centre’s commitment to its highflying customers, it once fulfilled a request from a “Saudi Arabian client” (read: sheikh) to pay for and collect his son’s extra-large made-to-order shoes from a shop in Mayfair, and deliver them to a family member ahead of said person’s flight to Saudi that same day.
These sorts of stories are rife for Shahzad Alvi, service manager at Jack Barclay Bentley’s aftersales centre in Wandsworth, London. He’s charmingly discreet – as he must be with such an elite customer base – but does tell us that clients
include “royal families, dignitaries and celebrities”. Another outlandish request, far beyond the remit of servicing a car, came from a long-standing Libyan client. Once based in London, he moved to Spain and asked Alvi to sell his flat, giving him power of attorney to do so. Alvi explains: “Years before, I needed spinal surgery and this customer said ‘book any hospital and I’ll pay for it’. I declined, of course, but the gesture meant more to me than anything else. The flat sold for £1 million and I didn’t take a cut.”
So, what about the cars? The site, based in an impressive former bus garage, is 82,000 square feet, making it the largest Bentley servicing centre in Europe. It ushers up to 400 Bentleys through its doors
each month and, during our visit, there were a couple of Mulsannes belonging to a British royal family member as well as a super-stretched Mulliner Mulsanne for a Middle Eastern royal family worth upwards of £1m.
It wasn’t the most expensive car there, mind. That gong goes to the Porsche 959 – worth around £1.5m – which was under cover and being stored for a regular client.
“We’re a global business, with customers from around the world,” says David Fellowes, group aftersales director of HR Owen, Jack Barclay’s umbrella firm. “We have one client for whom we’ll drive his Bentley from Monaco and he’ll drive it back, or vice versa. And we have plenty for whom we pick up a car from one country and deliver it back to another.” It’s also common practice for Alvi to organise shipments of cars from far-f lung places simply to have them serviced. How the other half live.
How do you manage ridiculous requests? “It’s about managing expectations all the time,” explains Fellowes. “Some of our customers are used to being told ‘yes’ to everything. But there’s no point promising something impossible.”
For Fellowes, the team’s passion and willingness to go the extra mile breed success. “We had a customer who had just become a grandfather,” he says. “We made a foot-long GT identical to his and put it inside the car. He was over the moon.
“We deliver a great service. The first service a customer is very happy, the second they think ‘fine’, by the third time it’s become the norm. So what else can we do? We help when they’re in a bind.”
Despite the impressive facility, few customers see the aftersales centre: Fellowes says 95% of business is collection and delivery. As you might expect, Bentley owners stick to their service schedules. “With Bentayga or Continental GTS, you are more likely to speak with an owner, but with Mulsanne or Flying Spur, it’s more likely to be staff,” says Sean Navette, Jack Barclay aftersales manager.
It’s not just modern Bentleys here; they work on nearly all ages, which means you’ll see a few vintage Rolls-royce models – we spotted a Phantom VI, Wraith II and Corniche – given the two firms were intertwined from the 1930s when Rolls-royce acquired a Depression-hit Bentley.
Another facet of the business – and one that brings in £1m of revenue monthly – is parts. It claims to be the only Bentley dealer which sells pre1955 parts worldwide. Parts manager Terry Lupton talks enthusiastically about sourcing components which are increasingly hard to find.
“We go to a Rolls-royce owners’ event in America once a year and chat to owners,” he says. “We have parts no one else has, so we deliver those required to America.” The longeststanding stock is a leaf spring from the Silver Wraith, bought more than 20 years ago.
But for all the history inside these walls, the business has an eye on the future too. A biometric system requires an individual’s fingerprints when taking and returning a car key – wise given the sheer mass of cars.
Jack Barclay is also preparing for the introduction of plug-in hybrid Bentleys. “We’re undertaking training and have charging points,” says Fellowes. “We have one ramp for now but we’ll see how it goes. It’s a mixed bag for interest in PHEVS among our customers.”
❝ Some of our customers are used to being told ‘yes’ to everything ❞