Credit where it’s due

I desperately want to see Aston Martin thrive. I enjoyed reading your open letter to new boss Tobias Moers (‘Dear Tobias’, 29 July) but disagree that reform or even replacement of the dealer network is necessary.

Not so long ago, I operated as head of sales for two successful Aston Martin franchises. Despite a large proportion of the network under the management of large dealer groups, the turnover of sales and service staff within this network is low, in turn giving customers stability. These

individuals, along with their heads of business, deliver on the whole a passionate and personalised service.

I also speak from experience that Aston Martin were one of the most pleasant and customer-centric manufacturer partners I have had the pleasure of working with as a retailer. I regularly witnessed key senior management from the company take ownership and rectify customer issues personally.

So, Tobias, as well as a superb line-up, an enviable brand, key talent and a loyal, passionate customer base, utilise your excellent network of dealers, their impressive, recently improved facilities and their faithful committed staff in your turnaround of this incredible marque. Ali S

Via email