THE RISE OF THE RAV4

It may have its origin in the US, but the SUV segment was dominated by the Japanese last year.

The Toyota RAV4 was the global number one, with 965,000 sales, followed by the Honda CR-V on 713,000. These cars appeal across continents, fulfilling a role as rugged(ish) family haulers.

Despite stability for Jeep, which sold 1.22m SUVS last year, it’s still beaten by Toyota, Honda, Hyundai, Volkswagen, Ford and Kia.

JATO ANALYSIS

“The Toyota RAV4 keeps leading thanks to its strong presence in the US and China and increasing popularity in Europe. In 2018 it was only the 33rd best-selling SUV and last year it had risen to only 14th.”