LOTUS’S ‘PERFECT’ THREE-CAR GARAGE
With three radically different models now on sale, Lotus provides the “perfect garage”, according to managing director Matt Windle, who envisions that diversification will play a key role in attracting conquest customers to the brand.
Windle said: “You can own a Lotus for every stage of your life. That’s something that hasn’t been there before, and we hope that people buy into the brand and understand what we’re trying to do.”
The Emira is now rolling down production lines ahead of summer deliveries, the Evija will follow a few months behind and deliveries of the Eletre – for which 20% of the deposit target had been met even before the reveal – will begin next year.