SEVEN SEMINAL SCHREYER DESIGNS

AUDI TT

1998

Groundbreaking 2+2 on Golf components helped shift Audi’s image from that of ordinary saloon maker to design-led company. Schreyer calls the styling “uncompromising” and is proud the concept and production model were so similar.

VOLKSWAGEN GOLF IV

1997

Everyman Volkswagen shows Schreyer’s lifelong liking for simple architecture: he felt the previous two Golfs had blurred the lines of the original Giugiaro-designed car. The Mk4 represents a return to the logic of the original, maintaining its classless appeal.

VOLKSWAGEN NEW BEETLE

1994

Born when Schreyer proposed fitting an electric two-seater fun car project with a characteristically shaped greenhouse and recalling the car that baby boomers had loved decades earlier. Did much to restore VW’S US presence.

AUDI A2

1999

Initiated by Ferdinand Piëch and designed to create a highly efficient car using the best aerodynamic principles and aluminium construction. Tall-butshort packaging was to save weight. Schreyer is proud that even after 20 years, the car looks contemporary.

KIA KEE CONCEPT

2007

Kia’s famous ‘tiger nose’ grille made its first appearance in this coupé concept, one of Schreyer’s first projects. At the time, Kia had a very neutral image, so the idea was to design a “frontal element” so strong you wouldn’t even need a badge to identify the car.

KIA SPORTAGE 3

2010

Here is the answer to the question Schreyer was most often asked after his arrival at Kia: what will your first car be like? Rather than chasing SUV boxiness and class-best internal dimensions, the design team gave the car a coupé-like style, which customers loved.

KIA POP CONCEPT

2010 Exhibited at the Paris show soon after Toyota launched the iq but never built. The Pop was an electric three-seater (first proposed with four seats) with gullwing doors. Schreyer believes it could still go into production more or less unaltered.