Campaign UK

PICK OF THE WEEK

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Gur­jit De­gun feels nos­tal­gic watch­ing the Hula Hoops ad: “I love the silli­ness: the see-through tights over the man’s head; the lady who isn’t both­ered by the gun. When she puts up her hands, it’s a re­minder of how we all used to eat Hula Hoops.” It was cre­ated by Pete Iou­lianou and Ol­lie Agius, and di­rected by Jim Gilchrist through Out­sider.

 ??  ?? BRAND Hula Hoops TI­TLE Sorry! I’ve got my hands fullAGENCY BMBCLIENT Vi­jay Bhard­waj, head of mar­ket­ing and for­mats, KP Snacks
BRAND Hula Hoops TI­TLE Sorry! I’ve got my hands fullAGENCY BMBCLIENT Vi­jay Bhard­waj, head of mar­ket­ing and for­mats, KP Snacks

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