TURKEY OF THE WEEK

Omar Oakes is not impressed by this crass Valentine’s Day social media campaign, which comprised deliberately provocative statements about dead prostitutes, sexually transmitted diseases and Jack the Ripper: “This kind of marketing is lazy as well as cynical? Using a ‘Roses are red’ format is almost as boring as trolling people online.”

BRAND The London Dungeon TITLE Dark Valentine AGENCY In-house CLIENT Helen Butler, senior global brand manager, The Dungeons, Merlin Entertainments