Campaign UK

TURKEY OF THE WEEK

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Omar Oakes is not im­pressed by this crass Valen­tine’s Day so­cial me­dia cam­paign, which com­prised de­lib­er­ately provoca­tive state­ments about dead pros­ti­tutes, sex­u­ally trans­mit­ted dis­eases and Jack the Rip­per: “This kind of mar­ket­ing is lazy as well as cyn­i­cal? Us­ing a ‘Roses are red’ for­mat is al­most as bor­ing as trolling peo­ple on­line.”

 ??  ?? BRAND The Lon­don Dun­geon TI­TLE Dark Valen­tine AGENCY In-house
CLIENT He­len But­ler, se­nior global brand man­ager,
The Dun­geons, Mer­lin En­ter­tain­ments
BRAND The Lon­don Dun­geon TI­TLE Dark Valen­tine AGENCY In-house CLIENT He­len But­ler, se­nior global brand man­ager, The Dun­geons, Mer­lin En­ter­tain­ments

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