Campaign UK

MCDON­ALD’S

SHOPS

- Coffee · Beverages · Food · Leo Burnett · London · Matt Lee

Have we reached peak flat white? Mcdon­ald’s is bet­ting on con­sumers yearn­ing for the sim­pler days of cof­fee in a cam­paign for its Mc­café range. The brand mocks hip­ster cof­fee cul­ture, with its ex­trav­a­gant menus, com­pli­cated prepa­ra­tions and high price tags. The ad, by Leo Bur­nett Lon­don, de­picts be­fud­dled café-go­ers and as­sures them that Mcdon­ald’s is the place for a no-frills cup of cof­fee. It was cre­ated by Matt Lee and Pete Hayes, and di­rected by Tony Barry through Knuck­le­head.

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