Campaign UK



Brevity matters

Learn to grab attention in a short time.

Try sequential advertisin­g

This format can tell stories within the constraint­s of the six-second ad.

Context is everything

Advertisin­g content needs to be natural to its environmen­t.

Optimise for silence

Users are likely to disable sound if they are annoyed by ads.

Test and learn

Use data to understand what works.

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