Campaign UK

SO­CIAL VIDEO TIPS

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Brevity mat­ters

Learn to grab at­ten­tion in a short time.

Try se­quen­tial ad­ver­tis­ing

This for­mat can tell sto­ries within the con­straints of the six-sec­ond ad.

Con­text is ev­ery­thing

Ad­ver­tis­ing con­tent needs to be nat­u­ral to its en­vi­ron­ment.

Op­ti­mise for si­lence

Users are likely to dis­able sound if they are an­noyed by ads.

Test and learn

Use data to un­der­stand what works.

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