Campaign UK

THINGS WE LIKE...

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Dentsu’s diver­sity drive

Dentsu Aegis Net­work, owner of Carat and Vizeum, is pledg­ing to spend 50,000 hours with schools to of­fer ad­vice and work­shops in an at­tempt to in­crease diver­sity across the group. Dentsu Aegis hopes to re­cruit at least 50% of ap­pren­tice­ships through the pro­gramme by 2020 so that it brings in a “more di­verse range of young tal­ent”. Tracy De Groose (pic­tured), UK and Ire­land chief ex­ec­u­tive, says that to en­cour­age new tal­ent into the in­dus­try, com­pa­nies need to “put future work­force strat­egy at the heart of their busi­ness”.

MTV and NME’S so­cial part­ner­ship

Time Inc UK part­nered MTV to show the 2017 VO5 NME Awards on so­cial me­dia last week. Pro­duc­tion com­pany My­ac­com­plice broad­cast the cer­e­mony on Face­book Live on NME’S page, which was also avail­able on MTV UK’S Face­book page. The broad­caster, owned by Vi­a­com In­ter­na­tional Me­dia Net­works, also shared news about the evening on Twit­ter, In­sta­gram and Snapchat. NME do­nated a pro­por­tion of prof­its made from mer­chan­dise sold af­ter the awards to aid char­ity Help Refugees.

...AND ONE THING WE DON’T… Youtu­ber’s anti-semitic con­tro­versy

Pewdiepie, who has more than 53 mil­lion sub­scribers to his Youtube chan­nel, was found to have posted nine videos that in­clude anti-semitic jokes or Nazi im­agery in an in­ves­ti­ga­tion by The Wall Street Jour­nal. It has led to Dis­ney end­ing its re­la­tion­ship with the so­cial in­flu­encer and Google re­mov­ing Pewdiepie from its list of top-per­form­ing chan­nels that brands can ad­ver­tise against. In a blog post, Pewdiepie (real name Felix Kjell­berg, pic­tured) said the point of the films, one of which in­cluded two men hold­ing up a sign read­ing “Death to all Jews”, was to show how “crazy the modern world is”.

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