Campaign UK



Dentsu’s diversity drive

Dentsu Aegis Network, owner of Carat and Vizeum, is pledging to spend 50,000 hours with schools to offer advice and workshops in an attempt to increase diversity across the group. Dentsu Aegis hopes to recruit at least 50% of apprentice­ships through the programme by 2020 so that it brings in a “more diverse range of young talent”. Tracy De Groose (pictured), UK and Ireland chief executive, says that to encourage new talent into the industry, companies need to “put future workforce strategy at the heart of their business”.

MTV and NME’S social partnershi­p

Time Inc UK partnered MTV to show the 2017 VO5 NME Awards on social media last week. Production company Myaccompli­ce broadcast the ceremony on Facebook Live on NME’S page, which was also available on MTV UK’S Facebook page. The broadcaste­r, owned by Viacom Internatio­nal Media Networks, also shared news about the evening on Twitter, Instagram and Snapchat. NME donated a proportion of profits made from merchandis­e sold after the awards to aid charity Help Refugees.

...AND ONE THING WE DON’T… Youtuber’s anti-semitic controvers­y

Pewdiepie, who has more than 53 million subscriber­s to his Youtube channel, was found to have posted nine videos that include anti-semitic jokes or Nazi imagery in an investigat­ion by The Wall Street Journal. It has led to Disney ending its relationsh­ip with the social influencer and Google removing Pewdiepie from its list of top-performing channels that brands can advertise against. In a blog post, Pewdiepie (real name Felix Kjellberg, pictured) said the point of the films, one of which included two men holding up a sign reading “Death to all Jews”, was to show how “crazy the modern world is”.

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