Campaign UK

Maybe

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Michael Todd UK in­dus­try re­la­tions man­ager, Google

“Con­sumers don’t hate ads; they hate bad ads. The in­dus­try has taken a leap in ad­dress­ing the con­sumer ad ex­pe­ri­ence by launch­ing the Coali­tion for Bet­ter Ads. If we con­tinue to fo­cus on the con­sumer ex­pe­ri­ence, we’ll set our­selves up for long-term suc­cess.”

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