Campaign UK

No

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Chaya Sog­got Founder and chief ex­ec­u­tive, Woobi

“There are no short­cuts here – me­dia own­ers will need to im­ple­ment for­mats that re­spect the user and give the ads true value. Ads will need to be ini­ti­ated by the user (only!) and the num­ber of ads has to be lim­ited. Only such an ap­proach has a chance.”

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