Cosmopolitan (UK)

THE FOUR Ps

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“Once you’ve worked out who your consumer is, map out how to target them, keeping the four Ps – product, place, price and promotion – in mind.” Do this via a mind map or headed columns, “identifyin­g what makes your business unique [the product], plan where you’re going to sell it [the place], its cost compared to the market [the price] and the marketing or promotiona­l strategy.”

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