Cosmopolitan (UK)

DO YOUR RESEARCH

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First things first: work out what your niche is. “Looking into the wider field will help you to understand your product or service, and the gap that it fills,” says Miller-Cole. Create a section outlining the market, and where your product or service sits within it. And, she explains, don’t underestim­ate the power of a focus group: “Talk to people and write down the key points they raise.”

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