Sweet tooth? Try chocolate toothpaste!

IT promises a rich, creamy cocoa flavour to satisfy even the most indulgent sweet tooth.

No, it is not a naughty, gooey dessert – but rather a toothpaste that tastes like chocolate.

They sound like the most unlikely of bedfellows, but a US company has launched the new flavour for customers with an ‘adventurous spirit or a sweet tooth’.

Priced at £3, the Mint Chocolate Trek flavour, pictured, is part of Procter & Gamble’s new Crest ‘Be’ line, which includes vanilla and lime. And the toothpastes will still be good for teeth as they also contain sodium flouride.

The firm said it was responding to feedback from customers who said they found toothpaste boring. Depending on its success, the line could soon come to Britain.

John Scarchilli, head of scientific communications for Procter & Gamble, said that getting the flavouring exactly right was no easy task.

‘We actually use a proprietary flavouring-and- cooling technology that delays the onset of the mint, to let the chocolate make the first impression,’ he said.

‘Holding back the mint long enough – 30 to 40 seconds – lets the chocolate be satisfying.’

But whatever flavour you choose, dental experts recommend brushing twice daily with a toothpaste that contains fluoride.