Perthshire Advertiser : 2021-02-23

YOUR VIEWS : 29 : 29


29 www.perthshire­ 23.02.2021 THANKS FOR ALL THE SUPPORT... Consumers have been ditching underwired bras during the pandemic, says KATIE WRIGHT W HEN it comes to lockdown clothing, there are things we’ve worn more of lately (loungewear, PJs, walking boots) and things we’ve worn less (jeans, handbags, heels). As for underwear, many of us have taken the opportunit­y to ditch our bras completely, loving the freedom that working from home and slouching around in baggy sweatshirt­s and jumpers brings. But what if you don’t want to go bra-less? What if you prefer a bit of support in the bosom department? Well, you’re not alone. According to retailer Damart, overall bra sales have risen 65% year on year, with some non-wired crop top bras up 20%, while lingerie brand Boux Avenue reports searches for bralettes were up 104% in January, compared to the same time last year. At the start of this year, Marks & Spencer introduced its Flexifit Sleep Bra, a non-wired yet supportive crop top available up to size 22, which has proved extremely popular with customers. “Hidden within our dress-sized sleep bra, you will find a discreet internal frame designed to provide gentle support throughout the night,” says head of lingerie design, Soozie Jenkinson. “This innovative pull-on bra top is a perfect piece to layer under lounge or sleepwear.” Now, whether you want a barely-there cotton crop top, a smooth but supportive moulded bra, or something in between, there’s a style to suit everyone. And gone are the days when ‘nude’ meant one colour - you can now find a wide variety of flesh-toned lingerie.