The art of persuasion

Whatever you’re trying to negotiate, use the power of your considerable influence, and our expert tips, to get what you deserve

WHETHER YOU hope to get a deal on a new car, secure a well-deserved pay rise or need your partner to meet you halfway on how to spend the savings (gin-tasting weekend, anyone?), getting what you want often requires some negotiation. But that process can be a challenge, particularly for women.

In a new study, psychology professor Katherine Mcauliffe found that from the age of just eight, girls are more likely to ask for less than boys in a negotiation.* This pattern was repeated in the adult world, which could explain why many of us are still paid less than our male colleagues for the same work.

So, after underselling ourselves all our lives, it’s time to unleash your confidence, tell the world what you really, really want and clinch the deal you’re entitled to. We’ve gathered a team of experts to share some helpful – and surprisingly easy – methods to transform you from negotiating novice into persuasive pro.