HEALTHY PET FOOD IS IN HIGH DEMAND, DESPITE INFLATION

Arecent study found that demand for healthy pet food is at a high level as pet guardians continue to want ‘quality’, ‘nutritional’ and ‘healthy’ food for their furry friends, according to research by market research agency FMCG Gurus.

Over half of respondents are willing to pay a price premium for pet food with health-promoting ingredients that have been scientifically proven. The survey results also reflected that more than four in five pet guardians consider their pet’s health to be as important as their own. The report highlighted that price is considered ‘less important’ when buying pet food, as ingredient quality, nutritional value, taste and health claims are seen as being the most important.

The link between their pet’s digestive health and overall health is also more widely recognised by pet guardians, with over three in four understanding that the digestive system has a positive influence on many aspects beyond the gut, such as bone condition, mental and physical wellbeing and the immune system. Read more about the study at thepackpet.com/blogs/news. THE PACK is a plant-based pet food brand, with a mission to create a healthier generation of dogs. Their premium, plant-based wet food and oven baked plant-based dried food is science led and formulated by industry leading pet food nutritionists and food scientists. Their food is specifically designed and cooked to create high palatability (flavour), digestibility and are packed with premium, functional ingredients, pre and post biotics and more, to fuel a healthy gut.