Wolfsburg, Germany: Volkswagen HQ transitions canteen menu to ‘mostly’ plant-based
Europe’s largest vehicle manufacturer, Volkswagen, has announced that it is almost entirely veganising its headquarters’ employee canteen menu — it will no longer serve meat, except for fish. The switch follows the company’s ongoing efforts to become more sustainable.
The move is noteworthy for the company, since it means abandoning a 48-year tradition — the Volkswagen currywurst. In 1973, the German car maker launched its own sausage brand, with the curried sausage having been served in eateries in six Volkswagen factories, as well as in German supermarkets and football arenas. Unknown to most, annually, the vehicle manufacturer produces more sausages than they do cars, multiple times! Thus, the move to a more plant-based menu is one of great significance for the brand.