HOW TO DOUBLE YOUR PASTEL SALES BY ADDING JUST ONE WORD
Attention Struggling Pastel Artists searching for higher sales
Icould not believe my ears when I heard this story. In fact, I did not believe it until I heard the proof. Even then, it was almost too good to be true. Yet a top expert tested it and discovered that by changing one word it doubled the sales of many artists. In fact, it led to a change in terminology that impacted sales in a certain part of the art world.
Here’s the story. My boss was out to dinner with a very prominent, highly influential person in the art world the other night. Let’s call him Mr. X. Chances are you would recognize his name. He is a legend in the art world. Mr. X did not want me to reveal his identity, but he gave permission to reveal this incredible secret.
My boss is a top art marketing expert and teaches at many artist events around the world. He and Mr. X were talking about the pastel world, and Mr. X told him that he was highly involved in changing the pastel world.
“Pastel was not popular. No one was doing it. Collectors rarely wanted it. It simply had a bad image. But I could not figure out why. Suddenly it came to me…. Drawings never sell for as much as paintings. Look at auction records, it’s absolutely true.” Mr. X continued, “Every time an artist referred to his or her work, they referred to it as drawing or sketching in pastel.”
“Then I had an ah-ha moment,” he said. “If artists start calling it pastel painting it will change the pastel industry.” So I tested it with a couple of artists and sure enough, when they referred to it as a pastel painting, they got twice the money. People value paintings more than drawings. He continued, “So, I went to one of the major pastel organizations and pleaded with them to tell all artists to use the word painting after the word pastel. Suddenly pastel painting exploded and everyone started getting about double the price as their drawings. It changed the entire industry.” If you want to sell pastels make sure to refer to them as pastel paintings.
How to Increase Your Value as a Pastel Painter
One thing that top professional painters have discovered is that you always have to be improving your work. The better you get, the better your chances of increasing your prices or selling more artwork. Even hobby artists love the challenge of getting better. One of the best ways to get better is to attend our online conference Pastel Live this August. It’s three days of intense study from the world’s leading pastel painters. All online. You’ll get better while watching from home.
Worldwide Audience and Top Instructors
At our last Pastel Live, we had people attend from multiple countries, and instructors from other countries, so you get demonstrations from the best pastel painters the world has to offer. Like Albert Handell, and more than 30 others. And you’ll become a part of our community, make friends, meet other artists, and interact with the instructors.
Elevate Your Skills Higher than Ever
The best way to get better faster is to learn from top artists who can help you overcome mistakes and teach you the techniques that make them better. You’ll see different subject matter (landscapes, portraits, still life, figures and more) and different approaches from modern to traditional.
A Huge Opportunity for Beginners
Our pre-conference beginners day helps you learn the basics, or get a refresher before the full event. Top artists will teach you on beginners day, which you can attend separately.
100% Money Back Satisfaction Guarantee
We want you to be happy. If you attend and do not feel you got your money’s worth on the very first day, let us know at the end of that day and we will refund 100% of your money. There is no risk.
Sign up by August 14th and attend for $397. Save up to $600 off the full retail price! Available in 3 easy payments.
Sign up today. Call 800-610-5771 Visit Pastellive.com/artist
PS: Can’t make the date? Every attendee receives replays. You can watch them at your convenience (3 replay time options available).