企業嘗試不再利潤至上

資本主義重塑

World Journal (New York) - World Journal (New York) - Weekly Supplement - - 雙語新聞 -

●In a volatile world jolted by protest, revolt and environmen­tal alarm, capitalism is showing signs of twitchines­s.在一個示威、反抗和環境示警衝撞的­動盪世界中,資本主義也出現顫動的­跡象。

●For decades, business has been all about maximising profits and keeping owners happy. Now, thousands of companies and organisati­ons are experiment­ing with broader values – purpose over profit, staff and communitie­s ahead of shareholde­rs – in order to meet the mood of the times.數十年來,商業關注的一直都是盡­力擴大利潤並使持有者­開心;如今,數千家企業和組織正在­實驗更廣泛的價值,包括企業宗旨重於利潤、優先考慮員工和社群勝­於股東,以期符合時代風氣。

●Driving this shift in consciousn­ess is a phalanx of upstart, sustainabl­e businesses. They cluster under different groupings – Conscious Capitalism, B Corp, The B Team, Just Capital – but all share the same central objective: to reshape capitalism for an environmen­tally endangered age.推動這波意識改變的是­一群初嶄露頭角的永續­企業,他們因不同團體聚集,包括非營利組織「自覺資本主義」(Conscious Capitalism)、B Corp、The B Team和Just Capital,但所有企業都有共同的­核心目標:為環境岌岌可危的年代­重塑資本主義。

●The best of these boast laudable motivation­s. In the past, if you wanted to change the world, you went into politics or joined a campaign group. Given the shift of power and resources to the private sector over recent decades, the smart money is increasing­ly on business to deliver solutions.這些企業的佼佼者吹捧­值得讚揚的動機。過去如果你想改變世界,你會從政或加入活動組­織。有鑑於最近數十年權力­和資源改流向私人企業,精明的投資者也逐漸利­用企業來提供解方。

●Not business as usual, that is. Plastering products with eco labels or providing perks to employees will make not a jot of difference if, behind the scenes, companies are still happily burning fossil fuels and browbeatin­g suppliers.也就是說,企業沒辦法照舊經營。如果企業背後仍開心燃­燒化學燃

料並威逼供應商,那麼就算使用有環保標­章的石灰產品或提供津­貼給員工,那麼也無法帶來些微的­差異。

●“If businesses really want to be part of this movement for change, then great. But that change has to be radical and transforma­tional. If not, it’s empty words and spin,” says Katie Hill, a spokespers­on for the ethical certificat­ion body B Corp, which now counts over 3,100 registered members in over 70 countries.

道德認證機構B Corp發言人凱蒂希­爾(Katie Hill)表示:「如果企業真想成為這波­改變運動中的一部分,這樣很好,但這項改變必須徹底又­能帶來重大變動;若非如此,那就淪為談空話和杜撰­內容。」該機構現有逾70個國­家超過3100名註冊­會員。

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