Perhaps never before has our emotional engagement been so coveted by brands across a spectrum of contexts and channels. And never before have consumers been so particular about what they consume, and how. Transactional retail engagements have been...
HOW CAN WE BENEFIT FROM DEEPER ENGAGEMENT WITH PLACE AND PEOPLE?
WHAT CAN WE GAIN FROM VIRTUAL EXPERIENCES OF PHYSICAL SITES?
CONVERSATIONS WITH CREATIVE THINKERS
What can the architecture of commercial environments do to support the desires of people in our age of experience-driven consumption? The conceptualisation of Singapore’s Funan by Woods Bagot for CapitaLand involved a detailed preliminary process of...
The incremental process of building fitness has been interpreted through a kinetic retail installation by Shanghai’s Sò Studio. For the Hangzhou store of sports brand Peu à Peu (which translates from French to ‘little by little’), Sò Studio makes...
