VETERAN HOTELIER FADY NAJIB SAWAYA DISCUSSES THE SAUDI MARKET

Fady Najib Sawaya has gained vast experience and expertise in the hotel industry during his 24 years with IHG, especially in Saudi Arabia. Now area GM at IHG Riyadh Central Hotels and GM of Crowne Plaza Riyadh RDC Hotel & Convention Center, he shares his thoughts on the challenges and path to recovery in the local market.

What challenges does an area and general manager face in critical times like these?

I am excited to be working for IHG and, in particular, Crowne Plaza Riyadh RDC Hotel & Convention Center. One important initiative IHG has introduced, which is IHG Clean Promise. This initiative includes making sure each guest is reassured by the safety and cleanliness of our rooms and public spaces. We go to great lengths to diligently ensure that all Covid-19 protocols are implemented as per local law and IHG policies. We have an outstanding team leading this process across all departments, and I take immense pride in the achievement of this hotel.

What are the specific characteristics of the KSA'S hotel sector?

Hotel and tourism is at the heart of Vision 2030. Enabling young local talent to explore this industry is important, and we are aiming to have an experienced generation of Saudi hospitality professionals. We will do this by launching training courses for students from select, well-known local universities like King Saud and Princess Noura universities to create new, exciting, long-term opportunities for Saudi citizens.

What do you think the path to recovery looks like?

I believe that the only way forward is to look to the future with optimism and ingenuity, and embrace the challenges that lie ahead with energy and enthusiasm. We know what precautions need to be taken, and we will adapt to the new norm of conducting business virtually. Working closely with the Ministry of Tourism will be something the hotel sector will aim to do.

Do you have any new projects in the pipeline?

Our goal is to be more closely linked to the Saudi market and capture the best business deals for our hotels, in the same way that we hosted Riyadh Season last year and are currently hosting the Virtual G20. Future plans are to have Formula-e and the Riyadh Season as regular features on our calendar.

What is your motto?

Never stop being creative. ihg.com Read the full interview on hospitalitynewsmag.com