A TASTE OF MINUS EIGHTEEN WITH YASMINA RIZK, GM OF SWEET MANIA LLC

Yasmina Rizk

An optician by profession,

pursued her passion for sweets by starting an ice-cream business, which she then launched in Dubai. We spoke to the general manager of Sweet Mania LLC, to hear more about her journey.

What prompted you to open Minus Eighteen in Dubai?

The idea of opening Minus Eighteen came after several years of researching ice-cream brands in Dubai. We found that there was a need for a high-end artisanal ice-cream concept. As people are becoming health oriented, we took the decision to go ahead with the project and offer artisanal, fresh, vegan, keto and sugar-free ice cream.

Who are your most prominent clients in the hospitality sector and what are your top-selling flavors?

Restaurants, caterers and hotels are our key customers. We also cater to the end consumer through our e-commerce platform through Instagram, our website and food delivery aggregators, such as Deliveroo and Talabat. In addition to our 40 flavors of ice cream, we also sell frozen desserts. Our product range includes occidental and oriental frozen pastries, macaron filled with ice cream, ice-cream tarts, ice-cream jars and icecream chocolate bars. Our top-selling ice-cream flavors are ashta, jellab, meghli, rose loukoum, vanilla, chocolate, orange, strawberry, lemon and salted caramel.

What are your upcoming projects?

We plan to open a flagship store to display our full line and allow our clients enjoy the best flavors of our frozen desserts. minuseighteen.com

Read the full interview on hospitalitynewsmag.com