UAE, SAUDI ARABIA, UK & WEST AFRICA

KARIM BOURGI

Co-founder and chef patissier KAYU/ CALLA karimbourgi.com

Two words

Quality and service define our brand.

Competitive edge

The main challenge when it comes to maintaining a good reputation is to always be creative in order to stand out from the competition.

What the future holds

This year, I will be opening KAYU in Riyadh and PIKADO in the Ivory Coast. We are also planning to open KAYU Bistro in London in 2023.

AHMED SALEH

CEO of The Lab Holding, which operates BRIX Desserts brixdessert.com

Dessert destination

BRIX is a destination where you can experience the most unique desserts.

Milestones

Until last October, we were a dessert bar offering one or two desserts. Now, we’ve developed the BRIX Journey - a story driven by two different menus, where you are taken through each course along with drink pairings. We are now creating new concepts where our guests can go and try BRIX with other products, as we also offer coffee and pastries.

We’re also very proud to be part of 3Fils, which won the recent MENA 50 Best Restaurants awards.

Always innovating

We are always delivering our best. We want to keep innovating. Creating unique desserts and experiences by learning and experimenting with new techniques and products is important. Every day, interesting places are popping up. We are constantly inspired to create.

Growth

We change our menus every three months, so everyone can see BRIX'S evolution. We also plan to have BRIX in different places to deliver desserts and cakes for new audiences to enjoy.