SOHA ATALLAH

Libanpack director and WPO vice president libanpack.org

On-the-go lifestyle and snack packaging

As more people eat and drink on the go, consumers want light packaging that is straightforward to use.

Convenience

In addition to packaging that is easy to transport and store at home, consumers prefer simple to hold, open, use and reseal packages. For example, zipper bags are easy to open for consumers of all ages.

Sustainable packaging

In the current, environmentally conscious climate, reducing overpackaging has become a necessity. Packaging design should adhere to principles of sustainable packaging, namely the 3Rs: reduce, recycle and reuse.

Digital packaging and e-commerce

As more people are buying consumer products online, what is effective on grocery store shelves may well be too subtle or simply too small to jump out on a smartphone. Furthermore, companies should consider including a scannable code on packaging that can connect consumers to the company's website or even provide useful information on the product in question, such as recipe ideas.

Healthy lifestyle

Consumers today are more concerned about eating healthy and their diet. Packaging design should reflect the fact that the product is natural and healthy by clearly displaying the number of calories or other graphics to support the message communicated to consumers about the product.

Fashionable packaging and limited-edition packaging

Packaging is just like fashion, that’s why you should adapt your packaging to different occasions, such as Christmas, Easter or Valentine’s Day. Companies should consider investing in limitededition packaging. For instance global brands, such as Coca Cola, Evian and others, often launch limited editions at certain times of the year.