DUR HOSPITALITY
Legacy
As Saudi Arabia sets its sights on becoming a leading tourism destination in the coming years, I have had the privilege of being a part of this immense transformation within the hospitality industry that will surely reshape the sector in the future.
I consider my legacy to be founded in the openings of internationally recognized branded hotels, such as the Marriott DQ, The Holiday Inn & Suites in Al Jubail and Tabuk, as well as our home-grown executive apartments, Dara Al Rayan, adding to a remarkable portfolio in strategic locations within the Kingdom. I also oversaw the opening of Dur’s high-end residential compound, Dur Al Wadi, and headed the commencement of the Darraq Alhada project, which further enriches the housing market. Along with that, I managed renovations of Makarem Ajyad Makkah Hotel. Additionally, I played a key role in securing a partnership with Awqaf to develop five-star properties that enrich the religious experiences of guests and is also the first project for Dur Hospitality entering the Medina market. Under my leadership, we have also signed with Accor to add the first Rixos Jeddah Resort to Dur’s luxury portfolio, which is now in the pipeline.
Mantra
I firmly believe that “hospitality is about treating others well, whenever or wherever.” That mantra has served me favorably in my career in terms of my interactions with my team, our clients and our partners. Regardless of cultural or religious backgrounds or nationality, treating others with kindness and respect at every available moment has a positive ripple effect in all things.
When anyone enters a Dur property, I want them to feel welcome and at home. All touchpoints will be personalized and immersive, and they will want to return repeatedly to visit and do business with us: to experience authentic Saudi hospitality at its best. I am confident that embedding this motto into my personal and professional development is responsible for many of my accomplishments.
A new level of luxury
Dur Hospitality is a pioneer in the industry and in the development of the hospitality sector in the kingdom. We have intertwined our extensive past experiences and expertise and infused it with sustainability, technological advances and modern-day amenities based on international standards. The result is that we have been rapidly expanding and adapting our offering to meet and exceed the expectations of our customers and guests in anticipation of their varying needs and current market trends.
The expansion of our chain is purposeful, seeking out partnerships that create perfect combinations and complement our aspirations to be more agile, resilient and smart. Sustainability has become a central focus and is embedded in our operation and brand management. Dur is investing in the future by using ecofriendly technology and best practices to conserve energy, reduce consumption and waste, and increase efficiency. We are also encouraging local talents and sharing our specialist knowledge with our team through the Dur academy, ensuring that we provide lifelong learning opportunities and help them realize their full potential. Combining these high standards in hospitality, together with a holistic approach toward sustainability, we aim to solidify Dur Hospitality’s vision for inclusive and sustainable growth, maintaining our leading role in the sector and redefining the industry.
New hotel projects in MENA
Makarem Madinah (opening 2024), Madinah (KSA)
Rixos Jeddah Resort (opening 2023), Jeddah (KSA)