CAMERON BOYD
Bar manager Lucia’s by 7 Management 7management.me cameron_james_boyd
Talking millennials
First and foremost, mocktails allow you to enjoy festivities without the lingering effects of drinking alcohol. Therefore, consuming mocktails does not impact decisions that could lead to dangerous or embarrassing situations. The new modern movement of non-alcoholic drinks allows millennials to enjoy the hand-crafted non-alcoholic drinks that share the same level of appreciation for flavors as alcoholic cocktails. The taste and ceremony of mocktails could serve as a form of recovery for those who tend to over indulge. Health-conscious millennials are also looking for lower/no-abv spirits, as well as healthy, tasty and socially acceptable alternatives at bars, clubs or even at home.
Shift toward NO-ABV drinks
Countless trends have emerged over recent years with regard to mocktails. I truly believe that we have started to give millennials what they want, from serving nonalcoholic spritzes to non-alcoholic wines. As a bartender in my earlier years, seeing non-alcoholic or NO-ABV spirits seemed sinful for my craft, but as the years went by, many products, like Lyres, have proven their quality, almost replicating spirits without any alcohol. Moving forward, mocktails will be healthier, tastier and taken more seriously by health-conscious individuals.
Favorite brands
A mocktail brand I recommend is Curious Elixiers, which provides bottled mocktails (various flavors) that are healthy. I would also recommend Lyres’ non-alcoholic spirits and wines. In my opinion, they hit the nail on the head in terms of diversity of products and flavors, providing bartenders with a great deal of freedom.
Same but different!
There are many advantages of adding nonalcoholic drinks to your menu, as we are in an era of healthy living. We need to cater to demand by having a variety of options that will attract new customers and also keep guests entertained. The ideal mocktail menu contains the same fundamentals as a regular cocktail menu but with sustainable and environmental thoughts in mind.